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Optimize Campaigns by CPA or CAC? What's the Difference?

A constant doubt among performance managers is to understand the best way to optimize paid media campaigns: by CPA (Cost...

What Are the Ad Formats for Facebook Ads?

If you're just starting to advertise on Facebook Ads, this article will help you know exactly what you need to...

Learn What is a Marketing Funnel and How to Build and Optimize Yours

Companies are increasingly changing the way they do their marketing, seeking to understand the real needs of the consumer, offering...

Fraud in Google Ads Display Campaigns: How to Solve It?

Fraud on the Display Network is the biggest villain in Google Ads performance. In 2017, Pareto identified an advertiser who had spent 80,000...

26 Best Marketing Automation Tools

It goes without saying that companies in all industries use or plan to use some kind of marketing automation tool. The reasons behind this...

How to Download Leads from a Lead Ads Campaign on Facebook?

Before starting the process of downloading the information from the Meta Ads Registration campaigns, check that you have access to the leads. When you...

How to Reach People Nearby with Waze Ads?

Within the world of paid media there are already traditional and consolidated channels, such as Meta Ads and Google Ads, which allow you to reach...

Advertise Where Your Audience Is with Mobees - OOH Digital

There's no doubt that channels like Google Ads and Meta Ads are fundamental to any digital media plan, as is TV...

Pareto Principle: What the 80/20 Rule Is and How It Applies to Marketing

If you have a lot of activities to do during the day and don't know where to start, the Pareto Principle, also known as the 80/20 Rule,...

How WhatsApp Ads Work on Facebook

WhatsApp is a messaging tool that is present in most people's daily lives. Its usefulness is recognized globally, given...
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Pareto is the creator of Tess AI, a Generative AI platform that allows you to create no-code AI agents, as well as giving you access to 200+ AIs securely and with a single signature. Voted #6 best AI in the world by G2, Tess powers 1 million people and companies in 140 countries.

G2 seals evaluating Pareto and Tess AI as: Top 50 AI Products 2024, Leader Winter 2024, High Performer Winter 2024.

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